The Current Trends Of Beauty Essay - 1351 Words

Lynn Tran Nina Chapman Sociology 100 Written Assignment 1: Popular Culture Everyday, people are constantly being exposed to ads, commercials, and photographs that portray the modern standard of beauty for both men and women. For men, this image is generally characterized as being over six feet tall, extremely muscular, having abs that appear to be chiseled into a six pack, and sparkly blue eyes. The image of beauty for women is depicted as tall, having long, thick, blonde hair, a tall nose, and being thin yet incredibly curvy. These are the types of figures that are currently dominating the media. Because of the unrealistic beauty standards portrayed in popular culture, people feel obligated to look a certain way at the expense of their physical, mental, and financial well being. The current trends of beauty in our society are largely influenced by mass media. On television, magazines, and all over the internet, people are glorifying Victoria’s Secret models. In fact, many girls dream of being a Victoria’s Secret â€Å"Angel†. Brandy Melville models are also being idolized by young women today, and the interesting thing about this brand is that all of their clothing comes in a one-size-fits-all fashion. Every photograph and ad is Photoshopped to perfection, displaying these women with unrealistic bodies to look amazing in their tiny garments (Buzzfeed). It definitely works to sell their items at large demand, but their clothes do not necessarily portray the most realistic imageShow MoreRelatedHbr Dove Case1653 Words   |  7 Pagesfor Real Beauty I. Executive Summary The Dove brand has been revitalized with the success of their â€Å"Real Beauty† campaign. Dove’s main goals are to continue to improve their brand image and gain market share. 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